The website uses a limited first-party measurement system to understand whether important public journeys work—for example, whether visitors reach the Contact, free-resource, community or workshop-interest pages and whether a form or direct-contact action succeeds.
For this purpose, the system records only the calendar date, a predefined event type, an approved page path, a broad enquiry or resource category, a broad referring-source category, a broad device category and, where relevant, a general success or error category. It does not record names, email addresses, telephone numbers, message or form contents, clinical or health information, exact location, full referring URLs, search terms, cookies, persistent identifiers, advertising profiles, device fingerprints, heatmaps or session recordings. ABA does not add IP addresses or user-agent strings to the analytics dataset.
Measurement events are sent through the website's protected server infrastructure to a separate access-controlled Google Sheet using Google Apps Script. Google and the website host may process standard technical connection information as part of providing and securing their services, including through infrastructure outside South Africa. The analytics sheet is not used for advertising and is not combined with enquiry records to identify visitors.
Event-level records are retained for no longer than 90 days. They are then deleted after non-identifying monthly totals have been prepared. Monthly aggregate totals may be retained for up to 24 months to compare website performance over time. Access is restricted to Dr Hanan Bushkin and, where necessary for privacy oversight, the registered Information Officer.
The proposed basis for this limited processing is the responsible party's legitimate interest in maintaining and improving the website and its enquiry pathways, balanced against visitors' privacy through strict data minimisation and the absence of persistent tracking. You may object to this processing or ask questions using the privacy contact details below.